Are you among the ones who think of direct mailing as something from the pre-historic era? Not the one who can think of using direct mail as a marketing tool for the company? Then, think again. direct mail in Indianapolis, IN might be a very effective marketing strategy that a company can make use of.
What is direct mailing service?
Prior to radio, television or internet marketing techniques, direct mail marketing was a very prominent strategy that companies indulged in for promoting their services. The companies used to send printed hard copies of the promotional mailer to potential customers. It could be about products they sold like a watch or jewellery, or the services they provided like some banking solutions.
According to a study by Data and Marketing Association in 2015, 57% of total mail volume used by companies fall in direct marketing and this figure is observed to rise since then. This means that, inspite of other popular forms of marketing, businesses still prefer direct mails. Let us explore the reasons why.
Reasons why direct mailing is still popular with the companies
- Make your business stand out with direct mailing
Take advantage of the fact that nowadays people receive very less hard-copy mails. Instinctively, people of this era have gotten used to checking for email accounts for mails rather than checking mailboxes at their entrances. So, when you are sending a printed mail, it is definitely going to be an attention-catcher and you have less competition for your business!
- A probable one-on-one time with your customers
Plenty of people delete electronic mails without even reading them and yes, we also have to consider that plenty of people also throw direct mails without even throwing a glance. The trick is to make the mail attractive enough so that a potential customer ends up opening and reading it. Once done, it can have a lasting impact and you may receive a call!
- Target specific customers, increase sales
As they say, it is all about consistency and repetition in business. Indeed, any mode of marketing cannot ensure reaching potential customers every time. All you can do is identify the right kind of customers with your business experience and send them direct mails to retain the customer and keep your sales going.
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